Fenty Beauty

Rihanna was inspired to create Fenty Beauty & Fenty Skin after years of experimenting with the best of the best in beauty - while still seeing a void in the industry for products that work on all skin types and tones. Starting with Fenty Beauty Foundation, Face Primer and Gloss Bomb, she launched a line of makeup “to get people all over the world included”, focusing on a wide range of tones from traditionally difficult to match skin, creating formulas that are suitable for all skin types. and spot the universal nuances. From the game-changing Pro Filt'r Soft Matte Moisturizing Foundation and Foundation with 50 included shades, to fan favorite concealer and setting powder, to the wide range of cream blush shades, the products Fenty Beauty are designed to be lightweight and love to be layered. Most importantly, Rihanna creates makeup to inspire: “Makeup is there for fun,” she says. “It should never be pressure. It should never look like a uniform. Don't hesitate to take risks, take risks, and dare to do something new or different. " You do not know where to start? Take our foundation shade finder quiz and get unique shade recommendations based on your skin tone. Get your essentials with just one click by purchasing our sets + travel kits. After changing the beauty game, she decided to conquer the world of skin care. With cleanser, toner and moisturizer, she launched Fenty Skin to "create amazing products that really work, are easy to use, and anyone can use."